14 Jun
2010
In the industrial economy, you came home at the end of the day physically exhausted. In the creative economy you come home mentally exhausted. Just like any other muscle your brain gets tired and loses its ability to perform. What you want to find it the point of optimal performance and not just output but that point where mental stimulation creates optimal creativity.
To be creative you need your brain to be stimulated in the right way - Being presented with challenging problems, unique situations, and diverse thoughts (i.e. people) on a regular basis. If you work on one challenging problem a year, results are sure to be sub-optimal. Everyone is creative. Unfortunately most people have a much flatter curve and never reach their full creative potential. What companies and/or individuals need to do is find ways to push the curve up.
The first thing you need to do is find work that you find mentally stimulating. This isn't as hard as you might think. If it is hard for you I suggest you read Linchpin. Then, supported by intrinsic motivational factors (autonomy mastery and purpose) you will be able to push the curve up. Of course it's hard to know where the top of the curve is, and it changes based on other outside factors, but being conscious about your objective of moving the curve up is the first step to making it happen. Also, remember that not all of the stimulation needs to come from work activities.
A second factor to consider is a dimension that is not really shown on this graph: time. Be aware of how time factors into this equation for you. Although everyone is different, you will likely find that the creativity/stimulation peak will likely occur at less than a standard 40 hour work week. This inflection point will likely be quick and steep on the opposite side. While many people will push themselves well beyond the peak, most will admit that creativity is the first to fall, followed by productivity. It's not unlike other complex systems. Core functions will continue but higher level functions shut down when the batteries run low.
There are however, ways to play with this equation. Hours of sleep, increasing or decreasing the diversity of mental stimulation, exercise etc, but as with most theoretical curves, the most important part is the mental model and how it helps guide your behavior.