7 Aug 2010

Engage and be Part of The Great Reset

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Have you noticed that this 'recession' seems to be different than previous economic blips we have had.  Not just in terms of unemployment rates and consumer spending, but there seem to be deeper cultural changes at work this time.  I have felt this for the last couple of year and when I recently read Richard Florida's book The Great Reset; it validated and actually helped articulate some of what was previously just a gut feel. 

Florida says that this isn't like normal economic cycling, but a major reset in our economy and culture that could take as much as a generation to fully unfold... and this isn't the first in American history.  Of course most people are aware of the second reset in the 1930's, also referred to as the great depression; however the first great reset actually occurred in the 1870's.  The book has a fascinating set of chapters detailing these historic resets.  For instance, the first great reset accompanied our shift from agriculture to an industrial society and our move into cities as well as the creation of such innovations as the steam engine and the telephone.  The second reset in the 30's signaled of shift into mass production, the automobile and subsequent suburbanization.  What's interesting is that no one actually knows how things will shift as part of the current reset.  Florida has his theories, which also provide for thought provoking reading, but mainly what this book will help you do is understand the bigger picture of what has happened, what is happening now and allow you to start thinking about it for yourself.  One thing is for sure; the nature of work is changing and will continue to change.  Read the book - be prepared, engage and figure out how you will be part of this historic ride.